QUADRANT is delighted to announce the signing of four new athletes as part of the newly formed Quadrant Athletes
We are proud to announce a groundbreaking initiative set to redefine expectations in content, sports, and storytelling. Welcoming in a new era of diverse representation within the brand, ‘QUADRANT Athletes’ marks a strategic move to connect with new audiences across the globe.
Setting ourselves apart from traditional athlete programmes, QUADRANT is pioneering a unique approach by treating each athlete as a content creator first. Our new venture aims to give athletes the platform to showcase their personalities, interests beyond their professional careers, and connect with audiences on a more personal level.
The disciplines covered by the athletes include Rally, Motocross, Skateboarding, and Moto GP, with each sport chosen for its synergies with the Quadrant brand and Lando's personal interests.
Hear what Lando has to say about this new venture: "This is a big new step for QUADRANT that I'm very passionate about, and I look forward to sharing this journey with our athletes over the next few years. The goal is to show the world their talents and personalities through uplifting and entertaining content, and bring QUADRANT to their communities in new ways."
Jamie MacLaurin, CEO of QUADRANT, said: "We can’t wait to work with these young and exciting athletes to show off their talents and personalities. We will be bringing something unique to our strategy and pushing the boundaries of creativity to give our audience the best possible viewing experience!"
Keegan Palmer, the 20-year-old Olympic gold medalist skateboarder from Australia, will proudly showcase our QUADRANT apparel with our wordmark visible on his skateboard. With a notable sponsorship history, including Nike, Oakley, Rockstar Energy, Primitive, Bones, and Independent, Keegan brings a wealth of experience to the QUADRANT family.
Hailing from one of the most famous rally families globally, 21-year-old Oliver Solberg competes in Rally2, following in the footsteps of his World Rally Champion father, Petter Solberg. As a Monster athlete, Oliver's collaboration with QUADRANT promises to be an exciting venture.
At just 16 years old, Lotte van Drunen represents the Netherlands in the Women's motocross series. QUADRANT recognizes the significance of Lotte's presence in one of its key markets, and her role extends beyond racing. Lotte is set to lead the charge for female representation in motorsports, engaging the audience and showcasing her passion for the QUADRANT brand.
Nineteen-year-old Iván Ortolá, currently in the top 5 of the Moto 3 standings, hails from Spain. With an anticipated move to Moto 2 next season, Ivan is quickly becoming one of the hottest talents in racing.
QUADRANT Athletes is set to redefine the landscape of sports partnerships, bringing together diverse talents and fostering a sense of community among athletes and fans alike.
Watch the full feature launch film on our YouTube and social channels here!