The Make Your Mark campaign and our new logo represent the next step for Quadrant. Since day one, back in 2020, we’ve built this brand alongside you - our community - by listening, learning and evolving. 2025 will be no different.

Quality
Our key focus in Apparel for 2025 is elevation and quality. Throughout 2024, we have refined our sourcing to establish a supply chain that could meet our product standards and new found brand promise to our consumer.
This strategic decision will ultimately lead us to providing premium garments across a wide range of category staples and curated apparel ranges that truly represent the motorsport community.

Physical Presence
Quadrant has always been an online brand. In 2025, that changes. We’re making our mark in the real world, showing up at motorsport events worldwide and giving you access to exclusive experiences, events and pop ups. We can’t wait to show you more.

Content
Content has always been at the heart of Quadrant. We can’t believe we’ve built a community of nearly a million on YouTube - something we could never have achieved without you, our Quadrant family.
For 2025, we’re taking content to the next level. Our Quadrant Athletes channel has been rebranded as Quadrant BTS, offering exclusive behind-the-scenes access to our journey -from travel vlogs and campaign shoots to race weekends and major events.

Product Drops
In 2025, we’re shifting to a more refined approach - fewer, but elevated drops. This means every piece we create will have our full attention, ensuring it represents motorsport culture at the highest level.
Our first drop of the year draws inspiration from Japan’s underground car scene and we can’t wait to share it with you. Stay tuned for the first look in the coming weeks.

Athletes
Athletes are at the core of Quadrant and that won’t change post-rebrand. Our roster - featuring Oliver Solberg, Lotte van Drunen, Ivan Ortolá, Bianca Bustamante and Keegan Palmer - includes mavericks who are pushing boundaries in their respective sports.
We’ve realised that we haven’t told their stories enough, so in 2025, we’re showing up in their worlds more often - giving you an exclusive behind-the-scenes look at their journeys.

Partnerships
Collaborations have been crucial to Quadrant’s growth, allowing us to create world-class content while uniting communities across brands. We’ve got some exciting partnerships lined up for 2025 - watch this space!

Thank you for being part of this journey. We wouldn’t be here without your passion, support and belief in what we’re building. Together, we’ll continue to grow, learn and most importantly, deliver!

Lando, Max, and the Quadrant Team